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View All ProductsUrvi Shah is a Founder and Lead Designer of the Kenyan jewelry brand Poetic Trends, which brings us – jewelry lovers – a perfect blend of the global jewelry-making history, strong African traditions, and the modern take on accessories. But Urvi is about more than just jewelry – fitness, interior design, parenting, and leading by personal example – she is riding the wave of personal success, which is gratifying for her and inspiring for others.