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Five minutes with Urvi Shah, Poetic Trends jewelry

Our Creatives

Five minutes with Urvi Shah, Poetic Trends jewelry


Urvi Shah is a Founder and Lead Designer of the Kenyan jewelry brand Poetic Trends, which brings us – jewelry lovers – a perfect blend of the global jewelry-making history, strong African traditions, and the modern take on accessories. But Urvi is about more than just jewelry – fitness, interior design, parenting, and leading by personal example – she is riding the wave of personal success, which is gratifying for her and inspiring for others.

First came research and an idea

And Now We Are Here!

The Whole Story

Art Meets Life